Project started with focusing on only serviced office service in English language, later Turkish language and additional services are also added to project scope.
At the project start, Cocoro was only targeting clients who look for premium serviced office service at the center of Istanbul, Levent. Later as competition gets higher, in terms of a business development point of view, virtual office and shared office services are added to project scope.
During brand registration of Cocoro, www.starts.com.tr/cocoro/ address is used for the website, later the site moved to its own domain www.cocoro.com.tr without having any issues. Domain migrations are quite troublesome and risky, traffic and time loss is possible if not handled properly.
During the project, we found out some companies firstly employs a Turkish personnel before starting their operations in Turkey. So targeting only English searches was logical but lacking some clients. So Turkish language targeting is also added to project scope.
At project start, the target was "serviced office Turkey" and "serviced office istanbul" keywords. Later, Cocoro started virtual office service, so the keyword is also added. Lastly, although Turkish SEO is ignored at project start, later Turkish language for serviced office "hazır ofis" is also added on project scope.
For live references, please check our other case studies. To see bigger images and explanations, please click on the pictures.